MindTrek

MindTrek — Branding Concept (Nature × Psychedelic)

Overview

MindTrek is a brand concept built for young explorers who live between nature, travel, and alternative culture. The goal was to create a visual identity that feels both grounded and otherworldly—a brand that can sit on a backpack, a hoodie, a sticker on a water bottle, or a poster on a wall, and still feel like a complete universe.

MindTrek blends outdoor symbolism with psychedelic energy: calm at its core, expressive at the edges.

The Idea

Most outdoor brands communicate performance, toughness, and “extreme” energy. MindTrek takes a different approach: a spiritual, playful, and aesthetic guide for the journey—less military, more mindful.
The identity is inspired by:

• organic nature forms (woods, trails, animals, fungi)
• sacred geometry and ritual-like symbols
• psychedelic culture and self-expression (without turning into chaos)

Audience

Young adults (roughly 20–30) who:

• travel, hike, camp, or go on spontaneous nature trips
• attend festivals / alternative events
• value freedom, creativity, and community
• want their style to feel personal—not generic “outdoor gear”

---

Brand Values

• Freedom & exploration
• Connection to nature
• Self-expression
• Community energy
• Mystery + curiosity (a brand that invites discovery)

---

Visual System

Logo & Symbols

The identity uses a symbolic language built from:

• a deer as a “spirit guide” (instinct, navigation, softness + strength)
• mushrooms as a sign of growth, transformation, and the unseen layers of nature
• geometry elements that act like “maps,” portals, or protective marks

The logo system is designed to be modular: a main mark + secondary icons + stamps/seals.

Color Palette

A mix of earthy neutrals (for grounding and readability) with neon accents (for the psychedelic spark).
The contrast creates a “tribal-cosmic” vibe: natural but futuristic.

Typography

Type is treated like a trail sign: clear, functional, and minimal—paired with expressive graphical details (patterns, stamps, iconography) to keep the identity alive.

Patterns & Textures

MindTrek uses repeat patterns that feel like:

• topographic maps
• sacred geometry grids
• organic textures (dust, grain, paper, stone)

Patterns are meant to work across print, fabric, and digital surfaces.